I’m super risk-averse. I’ve always been the type of person who wants to make the right decisions and the best choices possible, based on the information available to me. In the age of Google, that now means that just about any information that exists in the world is available to me – and that is a scary thing. Why? Because I will look for it. If I have even the slightest inkling that there is more information out there somewhere, I’m going to try to find it. What does that mean for getting my handcrafted goodies business started? It means that starting out will be s l o w.
So where am I at this point? Well, I'm still researching, of course. But I'm forcing myself to start taking meaningful steps toward getting this baby off the ground. For all intents and purposes, I could research forever - and I will! Just because you get something going doesn't mean the research stops. At least, that's my theory to having a successful business model. I guess we'll see if it works. But I need to start putting some of my research into action. The question is, which comes first, the product or the branding?